Adobe introduced Creative Cloud Express, its graphic design application for Windows, Android, and iOS, in December 2021. The app offers seasoned creative professionals and beginners a way to generate social sharing content quickly via a drag-and-drop interface. As users became acclimated with the software, they noticed it lacked an integrated social media scheduling tool — a feature Adobe launched on May 11, 2022.
To better align the software with direct competition like Canva, Adobe is introducing content planning scheduling to Creative Cloud Express subscribers. Adobe Express caters to social media content creators and advertising professionals, and this tool enables them to release their materials on a scheduled basis directly from the app. Without this integrated function, Creative Cloud Express users would have to pay for a standalone social media scheduling tool or move on to a competitor like Canva Pro.
Express’ content scheduler will simplify social media posting
The introduction of a content scheduler to Adobe Express follows the company’s recent initiative to draw upon and converge their powerful dedicated apps like Photoshop and Illustrator to form a comprehensive visual communications platform. The content scheduler will let Creative Cloud Express customers design, schedule in advance, and post their original media content to the most popular sharing platforms, including Facebook, Instagram, Twitter, and YouTube.
At the time of this writing, it’s unclear if the new content scheduler will be restricted to Instagram Business accounts only, which is how the feature is offered in Canva Pro. This new convenient feature does, however, bring the software’s media design and distribution tools under one subscription. The addition of content scheduling, a much-anticipated bonus for Creative Cloud Express subscribers, takes Adobe’s promise to deliver an accessible and well-streamlined workflow one step further.
By launching its new content scheduling and planning feature, Adobe Express lets subscribers time the release of their images without continually monitoring their devices or signing up for another software product. Creative Cloud Express has already proven to be an impressive source of inspiration for social content design. The newly integrated multi-platform sharing capabilities under a centralized hub should thrill current subscribers.
